Happy Friday!

After a long search, Amazon shifted its media business to WPP and OMG. OMG will manage operations in the Americas, while WPP will take over in the EMEA and APAC regions. IPG Mediabrands has held the account since 2013 and will continue to oversee Amazon Web Services (AWS), Amazon Business, and Amazon Ads.

Amazon expressed gratitude for their 10+ years of partnership with IPG and is excited about this new collaboration.

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Editor’s Top Pick

1. Positive Spending Trends in eCommerce

Despite ongoing challenges like inflation, supply chain issues, and market volatility, the outlook for eCommerce remains bright. According to Klaviyo’s “2024 State of the eCommerce Industry” report, both consumers and brands are forecasting growth and increased spending.

2. Walmart Unveils New Features

As eCommerce keeps evolving, every business needs to have a solid online presence. The two major eCommerce platforms that provide businesses and entrepreneurs with unique opportunities are Shopify and Amazon. However, knowing which platform is suitable for your business can be hard.

3. What is EMS Shipping?

Express mail service, or EMS, is a delivery option that guarantees expedited shipping of your package. It’s often used for time-sensitive packages that require quick delivery. This service is provided by various postal and courier companies, and delivery times vary from one company to another. 

PS: Are you looking for ways to advertise your business? Book some time with our advertising team to discuss partnership opportunities. 📞

Thanks for joining us again this week. Check out our guides for more information on selling through online marketplaces. Our free business calculators can help you maximize your profits.

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Cheers

The Webretailer Team