Amazon's Alexa Gets a Major AI Upgrade

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Webretailer Newsletter

Happy Friday!

Amazon is gearing up to give its voice assistant, Alexa, a significant AI-powered update—and it’s planning to introduce a subscription fee for the enhanced service.

Amazon is leveraging generative AI to make Alexa more conversational. While the exact subscription fee is still under wraps, it’s clear that this new, more advanced Alexa won’t be included in the annual Prime subscription.

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The Webretailer Team