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In 2024, smartphones will rule the multichannel realm. 72% of adults in North America use their smartphones to research price comparisons, making it the most popular type of mobile in-store research. Explore additional essential trends set to take place in 2024 with our playbook.

Navigate the future of e-commerce with a revealing exploration of top trends, spanning from technological breakthroughs to the impactful events of a pivotal election year.

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