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TikTok's Impressive Growth Projection Challenges Amazon
Adaline Mary John
January 12, 2024
TikTok is setting its sights on Amazon’s turf with plans to expand its U.S. eCommerce business, TikTok Shop, to $17.5 billion this year. Marketers should especially take note, as 83% of TikTok users make purchase decisions on the platform.
Read our news digest to dive deep into TikTok Shop predictions, eBay buyers’ bad experiences, and more.
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