Happy Friday!

YouTube has recently expanded its partnership with Shopify, allowing more brands to join its YouTube Shopping affiliate program.

This move comes as TikTok Shop continues to gain popularity, and YouTube is stepping up to offer creators and brands new opportunities to connect with audiences and drive sales.

This expansion represents a significant opportunity to grow your brand and increase sales through the power of video content.

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Editor’s Top Pick

1. eBay Enhances Order Cancellation Process

eBay is now allowing buyers to request an order cancellation using the "Cancel order" button at any time before the item is marked as shipped. Previously, buyers could only cancel within one hour of purchase if the order hadn't been shipped.

2. Meta, Amazon, & Alphabet to Dominate Global Ad Spend

By 2028, it's projected that half of global ad spend will be concentrated in just three companies: Meta, Amazon, and Alphabet. Currently, these giants already hold a 43.6% share of the market, despite the fact that Facebook and Google are banned in China.

3. Amazon Prime Big Deal Days Return

Amazon has announced that its highly anticipated Prime Big Deal Days sales event will return this October, offering Prime members early access to exclusive holiday deals across 19 countries, including the United States, United Kingdom, Germany, and more.

PS: Are you looking for ways to advertise your business? Book some time with our advertising team to discuss partnership opportunities. 📞

Thanks for joining us again this week. Check out our guides for more information on selling through online marketplaces. Our free business calculators can help you maximize your profits.

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Cheers

The Webretailer Team